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Representation of ethnic minorities in Czech TV shows
Vohralík, Jan ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
This thesis covers representation of ethnic minorities in Czech television scripted shows. In the theoretical part the main issues are explained, that have something to do with this topic, such as ethnicity and media representation. This phenomenon is also put into a wider complex and examples are given. In the practical part the thesis has a narrative analysis of chosen titles with focus on ethnic characters.
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Product placement in Czech television production during 2019-2021
Drdáková, Veronika ; Rosenfeldová, Jana (advisor) ; Doležal, Aleš (referee)
The thesis is devoted to product placement as a marketing tool and its execution in Czech TV production between 2019 and 2021. Firstly, it pays attention to the evolution of its definition and descibes the history of product placement both in the Czech Republic and abroad. The thesis also presents typologies and the key trends related to this advertising technique. The positive and negative effects of product placement for both TV producers and advertisers are involved as well. The theoretical part deals with the problematic aspects of product placement and its perception by audience. The research part uses content quantitative analysis to process data from selected Czech TV production including series and shows produced by ČT1, TV Nova and TV Prima. The analysis focuses on different types of product placement, camera shot, the relevance and recognizability rate as well as brand categories. It is also devoted to highlight potentional differences between series and other shows, specific characteristics of certain TV channels, audiovisual works or differences between the channel. The research revealed the fact that active visual product placement with dominanant camera shot focused on category of food and services prevail.
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Reflecting the media of the 1970s and the 1980s - in-house periodicals published by Czechoslovak television and Czechoslovak radio
Aust, Ondřej ; Köpplová, Barbara (advisor) ; Bednařík, Petr (referee)
The thesis "Reflecting the media of the 1970s and the 1980s - in-house periodicals published by Czechoslovak television and Czechoslovak radio" disserts on the content of the quarterlies Televizní tvorba (Television production) and Rozhlasová práce (Radio production). The magazines which were published within two main - in that time already institutionalized - mass media were major tools serving to the KSČ, the communist party in former Czechoslovakia. Through them it was accomplishing its ideological, or more precisely propagandistic performance targeted to both, the citizens of the socialist state and abroad. Within this platform the thesis inspects the topics handled by then TV and radio employees, the following output of the discussions and their conclusions. The qualitative analysis of the two periodicals includes an introduction summarizing the historical facts that illustrate the situation of the end of the 1960's and the beginning of the 1970's. In addition, a list of periodicals published by Czechoslovak television and Czechoslovak radio for its internal use has been attached.
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Media image of the Most! series in selected Czech media
Vondrák, Jaroslav ; Vlasák, Zbyněk (advisor) ; Růžička, Daniel (referee)
This bachelor's thesis deals with the media image of the television series Most! It is one of the most successful projects of Czech Television in terms of the number of viewers and the media interest in the series was great. The series was exceptional not only for its viewership but mainly for the topics it presented, such as xenophobia, racism, and gender issues. The story takes place in the North Bohemian town of Most. This thesis will briefly introduce the series itself, its plot, creators, and actors. However, the main part of the thesis consists of quantitative and qualitative content analysis of selected media. The aim of quantitative content analysis is to obtain data on how often and to what extent media wrote about the series, what topics the media most often addressed in connection to the series, and so on. The aim of qualitative content analysis is to analyze selected texts in more detail. Part of the work is also the statement of the creator of the series.
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Radek Pilař "again finding childhood of arts"
Komrzýová, Adéla ; VACHEK, Karel (advisor) ; DAŇHEL, Jan (referee)
This thesis discovers personality of Radek Pilar on a personal, public and artistic level. Through personal diary entries, texts written in periodicals dealing with visual arts, interviews of different genres and unpublished reflections on the future of electronic moving image, I try to reconstruct Pilar personality and its space in the Czechoslovak context of art and time.
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Czech Television and Youth Audience
Kučerová, Zuzana ; BENDOVÁ, Helena (advisor) ; MATHÉ, Ivo (referee)
The thesis Czech Television and Youth Audience focuses on whether Czech Television as a public service broadcaster in the Czech Republic produces
enough programmes targeted at teen audience. The aim of the study is to consider if a television as a platform for watching audio-visual content is
still appealing for pubescents or whether they rather choose the Internet. Furthermore, I describe the ways by which other European public service
broadcasters attract young audience and make a suggestion to improve the situation.
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Czech television and it's content for Generation Y
Jůzová, Klára ; KRUML, Milan (advisor) ; Zlatušková, Kamila (referee)
This thesis focuses on the changes the television industry has undergone in recent years. The aim of the thesis is to define a specific audience group and its preferences: the current generation of young people aged between 15 and 35 who belong to the sociological group called "Generation Y". The thesis contributes to knowledge by examining how the public Czech Television (CT) understands and addresses the needs of this specific audience group.
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Entertainment programmes in Czech television with an emphasis on public television.
Hirsch, Cyril ; MYSLÍK, Václav (advisor) ; SVOBODA, Otakar (referee)
Entertainment has been one of the major genres throughout the history of television, which has served an entertainment function from its very beginning. With the arrival of the dual broadcasting system, the genre became controversial in the context of public service to citizens.
The thesis discusses the evolution of entertainment programmes in Czech television, placing an emphasis on Česká televize (Czech Television), the public TV. The thesis provides a comprehensive picture of the genre, putting it in the context of the historical development of Česká televize and, later, the arrival of commercial broadcasters in the Czech Republic. It discusses the development of TV entertainment formats in terms of programming, as well as the possibilities and types of programme production. Yet the most important part is the comparison of private broadcasters' and the public institution's approach to the entertainment genre, which, by definition, tends to be rather commercial in its concept.
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The Downfall of Czech TV series
Hrubý, Tomáš ; Szczepanik, Petr (advisor) ; MATHÉ, Ivo (referee)
The thesis deals with the qualitative decline of the Czech serial production after the revolution, namely changes in the author-producer relationships, the impact of the introduction of the commercial broadcasters into the market and an internal development of the Public television. The thesis will also look at the changes in developement and production of tv series in the Czech republic.
The thesis will be looking for the roots and consequences of this qualitative decline and will compare it with the socialist era as well as the profesional developement of the foreign tv series. Through the analysis of production processes, the text seeks to identify fundamental principles affecting the quality of television production and outline possible systemic changes to strengthen the potential for future domestic as well as foreign succsess of Czech tv production.
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